This report was created as part of a cross-Government pilot programme to demonstrate how individuals with complex needs can be better supported by the Government through linking and improving data in a safe, secure and ethical way.

This report from Smart Data Research UK explores a range of public perspectives on smart data and how it’s used in research. Smart data is information generated through everyday use of digital technologies such as mobile phones, wearable health devices, store loyalty cards and smart technology.

The Department for Science, Innovation and Technology have been investigating public opinion on data and AI for several years. This report provides insight from over 5,000 people across the UK.