Time: 13.30 – 14.30 BST
Data linkage plays a vital role in helping researchers and organisations answer important questions across health, social care, education and other sectors. But how can we explain these processes in ways that are meaningful and accessible for public audiences?
In this webinar, we’ll explore the human side of data linkage and consider how effective communication can build understanding and trust. Through practical examples and shared experiences, speakers will discuss how to:
- Explain data linkage in clear, accessible language
- Create opportunities for meaningful dialogue with public audiences
- Address questions and concerns about privacy, security and public benefit
Rather than viewing data linkage as purely a technical process, this session will focus on the importance of two-way communication and trustworthy behaviour when engaging public audiences.
This session is part of a series of webinars exploring how you can use the PEDRI Good Practice Standards for public engagement in data research and statistics.
Speaker Information
Sophie Gawryla, UK Data Service (Chair)
Giulia Mantovani, NHS England Data Linkage Hub
Dr Hannah Dickson, King’s College London
